Tourism Marketing Products

  • The Routledge Handbook of Tourism Experience Management and Marketing

    1st Edition

    Edited by Saurabh Kumar Dixit

    The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and…

    Hardback – 2020-06-02 
    Routledge
    Routledge International Handbooks

  • Tourism

    A Modern Synthesis, 5th Edition

    By Stephen J. Page, Joanne Connell

    Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these…

    Paperback – 2020-05-14 
    Routledge

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice, 1st Edition

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as…

    Paperback – 2019-12-12
    Routledge

  • Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M. Ekström

    This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    Paperback – 2019-12-10
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Cruise Tourism in the Caribbean

    Selling Sunshine, 1st Edition

    Edited by Martha Honey

    This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up…

    Paperback – 2019-06-25
    Routledge

  • City Branding and Promotion

    The Strategic Approach, 1st Edition

    By Waldemar Cudny

    This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city…

    Hardback – 2019-05-02
    Routledge
    Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

  • Tourism and Hospitality in Conflict-Ridden Destinations

    1st Edition

    Edited by Rami K. Isaac, Erdinç Çakmak, Richard Butler

    Tourism and Hospitality in Conf lict-Ridden Destinations provides insight into the various types of current and post-conf lict destinations worldwide and the steps that might be taken to transform them into future tourist destinations. Through both a conceptual and demonstrative approach, this book…

    Hardback – 2019-04-17
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Sustainable Tourism and Indigenous Peoples

    1st Edition

    Edited by Anna Carr, Lisa Ruhanen, Michelle Whitford, Bernard Lane

    This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous…

    Paperback – 2019-03-22
    Routledge

  • Marketing for Tourism and Hospitality

    Collaboration, Technology and Experiences, 1st Edition

    By Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.…

    Paperback – 2019-03-21
    Routledge

  • Slow Tourism, Food and Cities

    Pace and the Search for the "Good Life", 1st Edition

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Paperback – 2019-03-05
    Routledge
    Routledge Advances in Tourism

  • Japanese Popular Culture and Contents Tourism

    1st Edition

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Paperback – 2019-01-08
    Routledge

  • Tourism Events in Asia

    Marketing and Development, 1st Edition

    Edited by Azizul Hassan, Anukrati Sharma

    The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly…

    Hardback – 2018-12-20
    Routledge
    Routledge Advances in Event Research Series

2Series in Tourism Marketing

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