Recent scandals in the biosciences have highlighted the perils of communicating science leading many observers to ask questions about the pressures on scientists and the media to hype-up claims of scientific breakthroughs. Journalists, science writers and scientists themselves have to report complex and rapidly-developing scientific issues to society, yet work within conceptual and temporal constraints that shape their communication. To date, there has been little reflection on the ethical implications of science writing and science communication in an era of rapid change. Communicating Biological Sciences discusses the 'ethics' of science communication in light of recent developments in biotechnology and biomedicine. It focuses on the role of metaphors in the creation of visions and the framing of scientific advances, as well as their impact on patterns of public acceptance and rejection, trust and scepticism. Its rigorous investigation will appeal not only to science writers and scientists, but also to scholars of sociology, science and technology studies, media and journalism.
'Addressing some of the crucial challenges of communicating biology in contemporary societies, this book will be of interest to a variety of audiences - including mass media and STS scholars, science communicators and professional scientists.' Massimiano Bucchi, UniversitÃ di Trento, Italy 'An invaluable library of practical and timely, yet ageless, science, science policy, societal, cultural, political, and communications insights, presented in a highly usable fashion certain to inform our approach to the wide range of science issues touching, as so many increasingly do, on domestic and international public policy questions.' Bud Ward, Editor, The Yale Forum on Climate Change & The Media, USA '…this book provides a stimulating awakening into one of the challenges facing science writing today…A book that leaves a lasting impression on a reader, in particular one that will actively affect future action, is certainly a worthy read…Contributors to the book include journalists, scientists and literary analysts and thereby insightful perspectives are gained from many sides…It is an eye-opener for a wide audience…' BioNews '…Brigitte Nerlich and her collaborators have gathered contributions from social scientists, linguists, philosophers, journalists and press officers to focus the analysis of science communication on the ethics of metaphor use…Communicating Biological Sciences enriches the literature with a multitude of perspectives on how metaphors are used by different parties to perform political and ethical functions.' Public Understanding of Science