Fans constitute a very special kind of audience. They have been marginalized, ridiculed and stigmatized, yet at the same time they seem to represent the vanguard of new relationships with and within the media. ’Participatory culture’ has become the new normative standard. Concepts derived from early fan studies, such as transmedial storytelling and co-creation, are now the standard fare of journalism and marketing text books alike. Indeed, usage of the word fan has become ubiquitous. The Ashgate Research Companion to Fan Cultures problematizes this exaltation of fans and offers a comprehensive examination of the current state of the field. Bringing together the latest international research, it explores the conceptualization of ’the fan’ and the significance of relationships between fans and producers, with particular attention to the intersection between online spaces and offline places. The twenty-two chapters of this volume elucidate the key themes of the fan studies vernacular. As the contributing authors draw from recent empirical work around the globe, the book provides fresh insights and innovative angles on the latest developments within fan cultures, both online and offline. Because the volume is specifically set up as companion for researchers, the chapters include recommendations for the further study of fan cultures. As such, it represents an essential reference volume for researchers and scholars in the fields of cultural and media studies, communication, cultural geography and the sociology of culture.
’This book is special. The collection confidently addresses fan cultures across politics, economics, production, consumption, identity and performance. It covers the diversity of ordinary fans, superfans and anti-fans, on topics from sports and music, to toys and television. If you want to understand fans then get this book.’ Annette Hill, Lund University, Sweden ’This volume is excellent evidence of how fan studies have matured and diversified in the past decades. It brings together all the experts in the field, and shows an impressive range of theoretical perspectives and inspiring case studies. Well written and well researched, this is a must-have for scholars of fandom and media culture.’ Liesbet van Zoonen, Erasmus University Rotterdam, The Netherlands, and Loughborough University, UK 'The Ashgate Research Companion to Fan Cultures details a range of approaches to fan studies, and examines a range of fan communities, fan texts and definitions of fandom. The questions asked and examples provided makes it an essential read for students of fan studies, academics, and those who are interested in what fandom can tell us about ourselves and the world we engage with …' LSE Review of Books