Design for Personalisation (Hardback) book cover

Design for Personalisation

Edited by Iryna Kuksa, Tom Fisher

© 2017 – Routledge

214 pages | 27 B/W Illus.

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pub: 2017-05-22
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About the Book

The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world.

This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation.

This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.

Table of Contents

INTRODUCTION: Design and Personalisation: By a Person or for a Person?

Iryna Kuksa and Tom Fisher

PART ONE: Personalising consumption, retail and digital spaces

1. Personalisation and Fashion Design

Tony Kent

2. Making it Mine: Personalising Clothes at Home

Amy Twigger Holroyd

3. Wearable Technology as Personalised Fashion: Empowering or Oppressive?

Conor Farrington

Part Two: Personalising communication, marketing and manufacture

4. Who is really in control? Pitfalls on the Path to Personalisation and Personality

Jon Oberlander

5. What Will Designers Do when Everyone can be a Designer?

Matt Sinclair

6. The History and Application of Additive Manufacturing for Design Personalisation

Guy Bingham

Part Three: Personalising health

7. The 4 Ps: Problems in Personalising a Public Service (A Personal View of Personalisation in the NHS)

Kath Checkland

8. Designing for Personalisation in Predictive and Preventive Medicine

Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent

9. Towards a Person-Centred Approach to Design for Personalisation

Sarah Kettley, Richard Kettley and Rachel Lucas

Conclusion: What Happens Next? Themes and Principles for a Personalised Future

Tom Fisher and Iryna Kuksa

About the Editors

Iryna Kuksa is a Senior Research Fellow in Art and Design at Nottingham Trent University, UK. In her research, Iryna investigates the challenges, and opportunities, encountered by scholars, practitioners and educators in using immersive virtual environments and in applying 3D visualisation as research methodology. Her broad research interests enable her to make creative and inventive connections between various areas of knowledge, identifying exciting research questions and methodologies.

Tom Fisher is a Professor of Art and Design Research in the School of Art and Design at Nottingham Trent University, UK. His academic background combines Art History, Design and Sociology and he has led research funded by the AHRC on industrial heritage, innovation in relation to new textile technologies and for Defra on sustainable clothing. He is a member of the Design Research Society Council and leads the Special Interest Group OPEN (Objects, Practices, Experiences, Networks). His current research seeks to deepen connections between Design and research in the human sciences by focusing on skills in material practices.

About the Series

Design for Social Responsibility

Social responsibility, in various disguises, has been a recurring theme in design for many years. Since the 1960s several more or less commercial approaches have evolved. In the 1970s designers were encouraged to abandon 'design for profit' in favour of a more compassionate approach inspired by Papanek. In the 1980s and 1990s profit and ethical issues were no longer considered mutually exclusive and more market-oriented concepts emerged, such as the 'green consumer' and ethical investment. The purchase of socially responsible, 'ethical' products and services has been stimulated by the dissemination of research into sustainability issues in consumer publications. Accessibility and inclusivity have also attracted a great deal of design interest and recently designers have turned to solving social and crime-related problems. Organisations supporting and funding such projects have recently included the NHS (research into design for patient safety); the Home Office has (design against crime); Engineering and Physical Sciences Research Council (design decision-making for urban sustainability). Businesses are encouraged (and increasingly forced by legislation) to set their own socially responsible agendas that depend on design to be realised. Design decisions all have environmental, social and ethical impacts, so there is a pressing need to provide guidelines for designers and design students within an overarching framework that takes a holistic approach to socially responsible design. This edited series of guides is aimed at students of design, product development, architecture and marketing, and design and management professionals working in the sectors covered by each title. Each volume includes: ¢ The background and history of the topic, its significance in social and commercial contexts and trends in the field. ¢ Exemplar design case studies. ¢ Guidelines for the designer and advice on tools, techniques and resources available.

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Subject Categories

BISAC Subject Codes/Headings:
DES000000
DESIGN / General