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  • Sport Management

    Principles and Applications, 5th Edition

    By Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart

    Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other…

    Paperback – 2018-01-16
    Routledge
    Sport Management Series

  • Introduction to Sport Marketing

    Second edition

    By Aaron C.T. Smith, Bob Stewart

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market…

    Paperback – 2015-01-06
    Routledge
    Sport Management Series

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