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  • Transmedia Marketing

    From Film and TV to Games and Digital Media

    By Anne Zeiser

    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple…

    Paperback – 2015-06-24
    Focal Press
    American Film Market Presents

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