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  • Marketing Research for the Tourism, Hospitality and Events Industries

    By Bonita Kolb

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct…

    Paperback – 2018-01-31 
    Routledge

  • Tourism Marketing for Cities and Towns

    Using Social Media and Branding to Attract Tourists, 2nd Edition

    By Bonita Kolb

    Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With…

    Paperback – 2017-02-21
    Routledge

  • Marketing Strategy for Creative and Cultural Industries

    By Bonita M. Kolb

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural…

    Paperback – 2016-02-01
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Entrepreneurship for the Creative and Cultural Industries

    By Bonita Kolb

    Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a…

    Paperback – 2015-04-08
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Marketing for Cultural Organizations

    New Strategies for Attracting Audiences - third edition

    By Bonita M. Kolb

    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural…

    Paperback – 2013-06-24
    Routledge

  • Marketing Research for Non-profit, Community and Creative Organizations

    By Bonita Kolb

    'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help…

    Paperback – 2008-06-30
    Routledge

  • Tourism Marketing for Cities and Towns

    By Bonita Kolb

    Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion…

    Paperback – 2006-03-13
    Routledge

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