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  • The Routledge Handbook of Destination Marketing

    Edited by Dogan Gursoy, Christina G. Chi

    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in…

    Hardback – 2018-04-18
    Routledge

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