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  • Marketing and Supply Chain Management

    A Systemic Approach

    By Dimitris Folinas, Thomas Fotiadis

    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize…

    Paperback – 2017-09-18
    Routledge

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