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  • The Routledge Handbook of Destination Marketing

    Edited by Dogan Gursoy, Christina G. Chi

    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in…

    Hardback – 2018-03-28 
    Routledge

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy

    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…

    Hardback – 2017-10-02
    Routledge

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