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  • Entrepreneurial Marketing

    An Effectual Approach, 2nd Edition

    By Edwin J. Nijssen

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making…

    Paperback – 2017-04-18
    Routledge

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