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The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific…
Hardback – 2017-05-09
Routledge Advances in Event Research Series
Paperback – 2016-10-30
Routledge Library Editions: Business Cycles