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  • Global Marketing

    Contemporary Theory, Practice, and Cases, 2nd Edition

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

      Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to…

    Paperback – 2016-10-27
    Routledge

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