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  • Marketing Management in Africa

    By George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-13 
    Routledge

  • Motivating SMEs to Cooperate and Internationalize

    A Dynamic Perspective

    By George Tesar, Zsuzsanna Vincze

    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and…

    Hardback – 2017-09-22
    Routledge
    Routledge Studies in Small Business

  • Marketing Management and Strategy

    An African Casebook

    By George Tesar

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical…

    Paperback – 2013-02-08
    Routledge

  • International Business Teaching in Eastern and Central European Countries

    By Erdener Kaynak, George Tesar

    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and…

    Paperback – 2003-04-24
    Routledge

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