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  • Personality, Design and Marketing

    Matching Design to Customer Personal Preferences

    Edited by Gloria Moss

    It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to…

    Hardback – 2017-02-02

  • Gender, Design and Marketing

    How Gender Drives our Perception of Design and Marketing

    By Gloria Moss

    Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our…

    Paperback – 2016-09-09

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