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Sales experts Johnston and Marshall have assembled a world-class panel of contributors to create a volume that represents the latest research in selling and sales management. It should be every student’s go-to reference book for a comprehensive understanding of the state of the discipline.…
Hardback – 2018-08-15
Routledge Companions in Business, Management and Accounting
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on…
Paperback – 2016-05-05
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…
Paperback – 2016-02-24