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  • Marketing Management in Africa

    Edited by George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-20
    Routledge

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