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  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications [or advertising and…

    Paperback – 2018-02-27 
    Routledge
    Media Practice

  • London After Recession

    A Fictitious Capital?

    By Iain MacRury

    Edited by Gavin Poynter

    The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and…

    Paperback – 2016-11-28
    Routledge

  • Olympic Cities: 2012 and the Remaking of London

    By Iain MacRury

    Edited by Gavin Poynter

    Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the…

    Paperback – 2016-11-28
    Routledge
    Design and the Built Environment

  • Advertising

    Edited by Iain MacRury

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection…

    Hardback – 2012-12-19
    Routledge
    Critical Concepts in Media and Cultural Studies

  • The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain Macrury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;…

    Paperback – 2009-05-22
    Routledge
    Media Practice

  • Advertising

    By Iain MacRury

    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary…

    Paperback – 2008-12-19
    Routledge
    Routledge Introductions to Media and Communications

  • The Dynamics of Advertising

    By Jackie Botterill, Iain MacRury, Barry Richards

    The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods…

    Paperback – 2000-11-17
    Routledge

  • Buy This Book

    Studies in Advertising and Consumption

    By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes…

    Paperback – 1996-12-05
    Routledge

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