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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to…
Paperback – 2016-10-27
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education,…
Paperback – 2005-06-28
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…
Hardback – 1999-09-01
Transnational Business and Corporate Culture