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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    By Jacquelyn Ottman

    For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers…

    Paperback – 2010-11-01
    Routledge

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