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  • Empirical Political Analysis

    Quantitative and Qualitative Research Methods, 9th Edition

    By Richard C. Rich, Craig Leonard Brians, Jarol B. Manheim, Lars Willnat

    Empirical Political Analysis introduces readers to the foundations of social science research. Organized around the stages of the research process, this textbook prepares readers to conduct both quantitative and qualitative research, from the formation of theory through the design of research…

    Paperback – 2018-06-18
    Routledge

  • The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine…

    Paperback – 2015-11-24
    Routledge

  • Biz-War and the Out-of-Power Elite

    The Progressive-Left Attack on the Corporation

    By Jarol B. Manheim

    This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has…

    Paperback – 2014-06-09
    Psychology Press

  • Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    By Jarol B. Manheim

    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political…

    Paperback – 2010-12-08
    Routledge

  • All of the People, All of the Time: Strategic Communication and American Politics

    Strategic Communication and American Politics

    By Jarol B. Manheim

    Hardback – 1991-10-31
    Routledge

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