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  • Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    Paperback – 2017-12-19
    Routledge

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