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  • Redefining Innovation

    Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry

    By Ruchin Kansal, Jeff Huth

    Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. However, there is a crisis looming in the industry that should be a concern to all of us who take for granted the constant pace at…

    Hardback – 2018-05-16
    Productivity Press

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