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  • Routledge Handbook of Political Marketing

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the…

    Paperback – 2015-03-13

  • Political Marketing in the United States

    Edited by Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,…

    Paperback – 2014-08-27

  • Political Marketing

    Principles and Applications, 2nd Edition

    By Jennifer Lees-Marshment

     Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages…

    Paperback – 2014-05-08

  • Global political marketing

    Edited by Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and…

    Paperback – 2011-09-15
    Routledge Research in Political Communication

  • Current Issues in Political Marketing

    By Jennifer Lees-Marshment, Walter W Wymer, Jr

    Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to…

    Paperback – 2006-05-04

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