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  • The Value of Events

    Edited by Erik Lundberg, John Armbrecht, Tommy D. Andersson, Donald Getz

    The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.  Value creation and measurement is often done routinely from specific…

    Hardback – 2017-05-09
    Routledge
    Routledge Advances in Event Research Series

  • Event Impact

    Edited by John Armbrecht, Tommy D. Andersson

    Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature…

    Hardback – 2017-05-09
    Routledge

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