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  • Brand vs. Wild

    Building Resilient Brands for Harsh Business Environments

    By Jonathan David Lewis

    Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to…

    Hardback – 2017-05-02
    Routledge

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