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  • Global Marketing

    4th Edition

    By Kate Gillespie, H. David Hennessey

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global…

    Hardback – 2015-07-28
    Routledge

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