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  • Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    Paperback – 2018-08-15
    Routledge

  • Sports Marketing

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed…

    Paperback – 2012-08-02
    Routledge

  • Concise Encyclopedia of Insurance Terms

    By Lawrence Silver, Robert E Stevens, Kenneth Clow

    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of…

    Hardback – 2010-03-26
    Routledge

  • Concise Encyclopedia of Professional Services Marketing

    By Kenneth E. Clow, Robert E Stevens

    Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including…

    Hardback – 2008-12-09
    Routledge

  • Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific…

    Paperback – 2005-03-29
    Routledge

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