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  • Applied Mass Communication Theory

    A Guide for Media Practitioners, 2nd Edition

    By Jack Rosenberry, Lauren A. Vicker

    Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on…

    Paperback – 2017-05-17
    Routledge

  • Applied Mass Communication Theory

    A Guide for Media Practitioners

    By Jack Rosenberry, Lauren A. Vicker

    Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research…

    Paperback – 2008-01-22
    Routledge

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