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  • Creative Arts Marketing

    3rd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With…

    Paperback – 2017-10-13
    Routledge

  • Creative Arts Marketing

    2nd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing…

    Paperback – 2003-06-25
    Routledge

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