Product Search

Results for: author = Mark W. Johnston; range = all. Search again.

  • The Routledge Companion to Selling and Sales Management

    Edited by Mark W. Johnston, Greg W. Marshall

    Sales experts Johnston and Marshall have assembled a world-class panel of contributors to create a volume that represents the latest research in selling and sales management. It should be every student’s go-to reference book for a comprehensive understanding of the state of the discipline.…

    Hardback – 2018-08-15 
    Routledge Companions in Business, Management and Accounting

  • Sales Force Management

    Leadership, Innovation, Technology, 12th Edition

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on…

    Paperback – 2016-05-05

  • Contemporary Selling

    Building Relationships, Creating Value, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…

    Paperback – 2016-02-24

Advanced Search