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  • The Marketing Book

    7th Edition

    Edited by Michael J. Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right,…

    Paperback – 2016-04-26
    Routledge

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