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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…
Paperback – 2018-08-15
For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed…
Paperback – 2012-08-02