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  • Video Game Marketing

    A student textbook

    By Peter Zackariasson, Mikolaj Dymek

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game…

    Paperback – 2016-09-30

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations…

    Hardback – 2016-09-29
    Routledge Advances in Management and Business Studies

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