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  • Creating Value with Big Data Analytics

    Making Smarter Marketing Decisions

    By Peter C. Verhoef, Edwin Kooge, Natasha Walk

    Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This…

    Paperback – 2016-01-14
    Routledge

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