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  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Hardback – 2014-12-15
    Routledge
    Routledge Interpretive Marketing Research

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