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  • Handbook of Anthropology in Business

    Edited by Rita M Denny, Patricia L Sunderland

    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and…

    Paperback – 2015-09-15
    Routledge

  • Doing Anthropology in Consumer Research

    By Patricia L Sunderland, Rita M Denny

    Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided…

    Paperback – 2007-11-30
    Routledge

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