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  • The Psychology of Design

    Creating Consumer Appeal

    Edited by Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements…

    Paperback – 2015-08-10

  • Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the…

    Paperback – 2015-05-07

  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    The Obesity Challenge

    By Rajeev Batra, Victor J. Strecher, Punam Anand Keller

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.…

    Paperback – 2011-04-15

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