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  • Marketing Channel Strategy

    8th Edition

    By Robert Palmatier, Louis Stern, Adel El-Ansary

    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable…

    Paperback – 2016-09-09
    Routledge

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