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  • Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-08-15
    Routledge

  • MediaWriting

    Print, Broadcast, and Public Relations, 4th Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic…

    Paperback – 2012-01-19
    Routledge

  • Veterinary Clinical Epidemiology, Third Edition

    By Ronald D. Smith

    While veterinary medicine has always valued the concepts and methods of epidemiology, they are virtually inseparable in today’s clinical practice. With access to an ever-expanding number of journals, as well as countless Internet sources, more and more veterinarians are practicing evidence-based…

    Hardback – 2005-09-07
    CRC Press

  • Practice Issues in HIV/AIDS Services

    Empowerment-Based Models and Program Applications

    By R Dennis Shelby, James D Smith, Ronald J Mancoske

    Improve quality of life for patients with HIV/AIDS! Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This…

    Paperback – 2004-08-23
    Routledge

  • Rural Gays and Lesbians

    Building on the Strengths of Communities

    By James D Smith, Ronald J Mancoske

    How is being gay in a rural community different from the more publicized experiences of urban and suburban gay people? What impact do the attitudes and beliefs of rural residents have on their acceptance of social services? How does the HIV epidemic continue to define new realities,…

    Paperback – 1998-02-10
    Routledge

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