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  • Behavioral Economics and Healthy Behaviors

    Key Concepts and Current Research

    Edited by Yaniv Hanoch, Andrew Barnes, Thomas Rice

    The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the…

    Paperback – 2017-05-09
    Routledge

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