Psychology: Consumer Psychology

  • Contemporary Consumer Culture Theory book cover

    Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-15 
    Routledge
    Routledge Studies in Marketing

  • Tourist Experience and Fulfilment: Insights from Positive Psychology book cover

    Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial…

    Paperback – 2017-06-10 
    Routledge
    Advances in Tourism

  • Qualitative Research Methods in Consumer Psychology: Ethnography and Culture book cover

    Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Paperback – 2017-05-23 
    Psychology Press

  • Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research book cover

    Behavioral Economics and Healthy Behaviors

    Key Concepts and Current Research

    Edited by Yaniv Hanoch, Andrew Barnes, Thomas Rice

    The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the…

    Paperback – 2017-05-09 
    Routledge

  • Consumers in Context: The BPM Research Program book cover

    Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Paperback – 2017-04-30 
    Routledge
    Routledge Revivals

  • Sensory Marketing: Theoretical and Empirical Grounds book cover

    Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

  • Digital Advertising: Theory and Research book cover

    Digital Advertising

    Theory and Research, 3rd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and…

    Paperback – 2017-02-27
    Routledge

  • Transdisciplinary Solutions for Sustainable Development: From planetary management to stewardship book cover

    Transdisciplinary Solutions for Sustainable Development

    From planetary management to stewardship

    By Mark Charlesworth

    Global environmental issues such as climate change and species loss are intensifying despite our best efforts to combat them. The key reason for this is that the drivers of these problems are closely linked to the industrialism and consumerism that are promoted by governments and other…

    Paperback – 2017-02-16
    Routledge
    Routledge Studies in Sustainable Development

  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy book cover

    Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide book cover

    Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie…

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications book cover

    The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Paperback – 2016-11-23
    Routledge
    Routledge Library Editions: Consumer Behaviour

  • Routledge International Handbook of Consumer Psychology book cover

    Routledge International Handbook of Consumer Psychology

    Edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza

    This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the…

    Hardback – 2016-11-17
    Routledge
    Routledge International Handbooks

2Series in Consumer Psychology

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