Psychology: Consumer Psychology

  • Advertising, Gender and Society: A Psychological Perspective book cover

    Advertising, Gender and Society

    A Psychological Perspective, 1st Edition

    By Magdalena Zawisza-Riley

    Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.…

    Paperback – 2019-07-03 
    Routledge

  • A Handbook of Process Tracing Methods: 2nd Edition book cover

    A Handbook of Process Tracing Methods

    2nd Edition, 2nd Edition

    Edited by Michael Schulte-Mecklenbeck, Anton Kuehberger, Joseph G. Johnson

    A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the introduction of a number of exciting techniques. Decades of research have identified numerous idiosyncrasies in human decision behavior, but some of the most…

    Paperback – 2019-06-19 
    Routledge
    The Society for Judgment and Decision Making Series

  • Consumer Social Values book cover

    Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-21 
    Routledge
    Marketing and Consumer Psychology Series

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    Paperback – 2019-05-01 
    Routledge
    Routledge Communication Series

  • Handbook of Research Methods in Consumer Psychology book cover

    Handbook of Research Methods in Consumer Psychology

    1st Edition

    Edited by Frank R. Kardes, Paul P. Herr, Norbert Schwarz

    What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer…

    Paperback – 2019-04-16 
    Routledge

  • Contemporary Consumer Culture Theory book cover

    Contemporary Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Paperback – 2019-04-15 
    Routledge

  • Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches book cover

    Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    Paperback – 2018-12-10
    Routledge

  • Addictive Consumption: Capitalism, Modernity and Excess book cover

    Addictive Consumption

    Capitalism, Modernity and Excess, 1st Edition

    By Gerda Reith

    In this engaging new book, Gerda Reith explores key theoretical concepts in the sociology of consumption. Drawing on the ideas of Foucault, Marx and Bataille, amongst others, she investigates the ways that understandings of ‘the problems of consumption’ change over time, and asks what these changes…

    Paperback – 2018-09-14
    Routledge

  • The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition book cover

    The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition, 2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-09-13
    Routledge

  • Handbook of Attitudes, Volume 2: Applications: 2nd Edition book cover

    Handbook of Attitudes, Volume 2: Applications

    2nd Edition, 1st Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-09-13
    Routledge

  • Anticipation and Medicine: A Critical Analysis of the Science, Praxis and Perversion of Evidence Based Healthcare book cover

    Anticipation and Medicine

    A Critical Analysis of the Science, Praxis and Perversion of Evidence Based Healthcare, 1st Edition

    By Owen Dempsey

    Anticipation in Medicine: A Critical Analysis of the Science, Praxis and Perversion of Evidence Based Healthcare looks at an aspect of healthcare rarely addressed: how the capitalist interest in diagnosis and treatment impacts upon the patient and, by extension, the system of healthcare itself.…

    Paperback – 2018-09-04
    Routledge
    Concepts for Critical Psychology

  • Advanced Research Methods for Applied Psychology: Design, Analysis and Reporting book cover

    Advanced Research Methods for Applied Psychology

    Design, Analysis and Reporting, 1st Edition

    Edited by Paula Brough

    This is the first comprehensive guide to the range of research methods available to applied psychologists. Ideally suited to students and researchers alike, and covering both quantitative and qualitative techniques, the book takes readers on a journey from research design to final reporting. The…

    Paperback – 2018-08-17
    Routledge

2Series in Consumer Psychology

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