Psychology: Consumer Psychology

  • Consumption and Everyday Life: 2nd edition book cover

    Consumption and Everyday Life

    2nd edition

    By Mark Paterson

    With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case examples describe forms of consumption familiar to the student, provide some historical context,…

    Paperback – 2017-10-04 
    Routledge

  • Research Methods for Applied Psychologists: Design, Analysis and Reporting book cover

    Research Methods for Applied Psychologists

    Design, Analysis and Reporting

    Edited by Paula Brough, Stefano Occhipinti

    This is the first complete guide to the range of research methods available to applied psychologists. Ideal for students and researchers alike, and covering both quantitative and qualitative techniques, the book provides a concise overview of the options available for applied research, how to make…

    Paperback – 2017-10-01 
    Routledge

  • The Dark Side of Social Media: A Consumer Psychology Perspective book cover

    The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-27 
    Routledge

  • The Routledge Companion to Consumer Behavior book cover

    The Routledge Companion to Consumer Behavior

    Edited by Michael R. Solomon, Tina M. Lowrey

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom…

    Hardback – 2017-09-25 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion book cover

    The Psychology of Entertainment Media

    Blurring the Lines Between Entertainment and Persuasion, 2nd Edition

    Edited by L. J. Shrum

    In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively…

    Paperback – 2017-06-30 
    Routledge

  • Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail book cover

    Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-06-30 
    Routledge
    Marketing and Consumer Psychology Series

  • Contemporary Consumer Culture Theory book cover

    Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-05
    Routledge
    Routledge Studies in Marketing

  • Tourist Experience and Fulfilment: Insights from Positive Psychology book cover

    Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial…

    Paperback – 2017-05-25
    Routledge
    Advances in Tourism

  • Gender, Culture, and Consumer Behavior book cover

    Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications…

    Paperback – 2017-05-24
    Routledge

  • Qualitative Research Methods in Consumer Psychology: Ethnography and Culture book cover

    Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Paperback – 2017-05-18
    Psychology Press

  • Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research book cover

    Behavioral Economics and Healthy Behaviors

    Key Concepts and Current Research

    Edited by Yaniv Hanoch, Andrew Barnes, Thomas Rice

    The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the…

    Paperback – 2017-05-09
    Routledge

  • Consumers in Context: The BPM Research Program book cover

    Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Paperback – 2017-04-30
    Routledge
    Routledge Revivals

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