Using social media effectively enables libraries to connect with users in a space that they already occupy, while bringing added value to existing activities. This FreeBook thus provides library practitioners and students of Library and Information Science (LIS) with suggestions on how librarians, and academics, can use social media to improve audience engagement, create a community of users, and enhance the libraries profile – all of which is in light of Social Media in the Library.
In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…
Paperback – 2017-07-27
As the information landscape evolves and takes shape using traditional and new platforms, it is the role of Academic Libraries to take the lead in communicating, developing and informing these changes in timely and relevant ways. Experienced librarians and those new to the field seek out innovative…
Hardback – 2017-07-11
Social media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing…
Paperback – 2016-01-12
Brought to you by Routledge, In The Library serves as a series of free resources for library practitioners and students of Library and Information Science to help you to discover and engage with current topics of interest.
Routledge is excited to be able to offer free resources to help you discover and engage with topics across professional and academic communities, with insights from expert authors and leading industry voices.