Research Methods: Focus Group Research

Edited by Corey W. Johnson

The seemingly mundane events of daily life create a complex knowledge base of lived experience to be explored. But how does one research common experiences and account for context, culture, and identity? A dilemma arises because experience is not just embedded in events, but also in the socially…

Paperback – 2018-06-04
Routledge

By Martha Ann Carey, Jo-Ellen Asbury

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair…

Paperback – 2012-07-31
Routledge
Qualitative Essentials