© 2013 – Routledge
380 pages | 43 B/W Illus.
Understanding the economic implication of creative individuals and firms is at the heart of the new economy and of related fields such as the economics of knowledge, the economics of science and innovation management. This book brings together a panel of theoretical and empirical contributions which address the generation of creative ideas and their transformation into products and services by firms or universities, as well as the interplay of those organizations in networks and markets.
The word ‘creativity’ has been used a great deal recently in relation to efforts to recover from the global financial crisis and re-launch economic activity. Little has been added to explain how and why an economic approach of creativity is useful and necessary. It is useful to understand how the most creative people work and think, and how to foster their creative productivity. It is useful to understand how organizations integrate and exploit creative ideas. It is useful to understand how market mechanisms can handle creativity and how policies must be adapted. It is necessary in the light of the recent economic crises that made innovation, invention and creativity the basis of a new industrialization and fuel for a new economic development.
This new book assesses the economic impact of creativity, defining the term and then going on to explore theoretically and practically the economic consequences of creativity through a range of themes including: creativity and evolutionary theories of technological change; creativity and organizational learning; creativity and technological policy; and creativity and economics of networks. This volume offers a rich source of inspiration and ideas for the pursuit of research which merges economic tradition and management perspectives.
Part I: Economics of Creativity, Ideas and Policies 1. Exploring the Convergence of the Rationales Underlying the Policies for Science, Technology and Innovation and for Creative Industries Laurent Bach 2. A Strategic Management of Forgetting Gilles Lambert 3. Product Lines Innovation: On the use of technical laws of evolution Christophe Lerch, Eric Schenk and Denis Cavallucci 4. Tools and Implications of Managing Knowledge and Creativity Claude Guittar, Claude Paraponaris, Jean-Louis Ermine and Pascal Lièvre 5. Innovation, Territories and Creativity: Some reflections about usual and less usual instruments for innovation-driven regional policies Emmanuel Muller, Jean-Alain Héraud and Andrea Zenker 6. Governing Communities of Experts Jean-Philippe Bootz, Olivier Dupouët, Françis Kern and Eric Schenk 7. Science Based Entrepreneurship through the Lens of Sectoral and National Innovation Systems: French academic start-ups developing hydrogen and fuel cell technologies Arman Avadikyan Part II: Economics of Creativity, Firms and Organizations 8. Managing Creativity in the Firm: The fuzzy front end of innovation and dynamic capabilities Patrick Cohendet, Jean-François Harvey and Laurent Simon 9. Appropriation Strategies and Endogenous Technological Regime: Towards a dynamic theory of the role of patents Jérôme Freyermuth, Patrick Cohendet and Julien Pénin 10. Estimating the Impact of a Potential Process Innovation and the Optimal Strategy of Licensing Lou Weifang 11. Strategic Alliances and Knowledge Flows between Firms Müge Özman and Patrick Llerena 12. Demand-Side Determinants of Deal Value for Acquisitions by Large Incumbents in High-Technology Industries: The role of non-linearities and moderation effects Marcus Wagner 13. Marshalling Resources and Dynamic Capabilities to Overcome Innovative Barriers and Foster Creativity in the Service Sector Caroline Hussler, Frank Laurence, Matthieu Bunel and Patrick Eparvier 14. Research, Teaching and Commercial Activities: The behaviour of laboratories in an entrepreneurial university Mireille Matt and Veronique Schaeffer Part III: Economics of Creativity, Networks and Markets 15. The Public Economics of Creativity: Economies of scope in technological infrastructure Moshe Justman 16. Fits and Misfits: Technological matching and R&D networks Robin Cowan, Nicolas Jonard and Bulat Sanditov 17. Market Occupation in a Circular Market: Product innovation and/or patenting Murat Yildizoğlu 18. Mutations, Uncertainty and Viable Behaviours Francis Munier 19. What Makes Movies Tick: Ivory tower insights, studio views and research directions S. Abraham Ravid