Contemporary Chinese Print Media: Cultivating Middle Class Taste (Hardback) book cover

Contemporary Chinese Print Media

Cultivating Middle Class Taste

By Zheng Yi

© 2014 – Routledge

124 pages | 8 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9780415559690
pub: 2013-09-03
eBook (VitalSource) : 9781315889856
pub: 2013-10-01
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About the Book

This book examines the transformations in form, genre, and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading market. It argues that this reinvention of Chinese print media vis-à-vis the creation of a post-socialist taste (class) culture is an essential part of the cultural and affective transformations in contemporary Chinese society, and demonstrates how the reinvention of such taste culture effectively creates, through new kinds of reading materials and carefully demarcated target audiences, a middle-class civility that serves as the locus of the new niche media market.


"This monograph is interesting for the case analyses it provides and important for breaking ground on this transformative aspect of China's print media. Summing Up: Recommended." - J. A. Lent, independent scholar in CHOICE

Table of Contents

Introduction: Taste, Class Culture and the Print Media in Contemporary China 1. Exemplary Tastes, Memories of Class 2. Narrating City, Placing Class 3. Aesthetic-Politics of Prosperity: Romancing the Middle Class Afterword

About the Author

Yi Zheng is a Senior Lecturer in the School of Humanities and Languages at the University of New South Wales, Australia. She is the author of From Burke and Wordsworth to the Sublime in Modern Chinese Literature (2011) and co-editor of Travelling Facts: the Construction, Distribution, and Accumulation of Knowledge (2004).

About the Series

Media, Culture and Social Change in Asia Series

The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia. New proposals are welcome, and should be sent in the first instance to the series editor, Stephanie Donald, at

Editorial Board:

  • Gregory N. Evon, University of New South Wales
  • Devleena Ghosh, University of Technology, Sydney
  • Peter Horsfield, RMIT University, Melbourne
  • Chris Hudson, RMIT University, Melbourne
  • K.P. Jayasankar, Unit for Media and Communications, Tata Institute of Social Sciences, Bombay
  • Michael Keane, Queensland University of Technology
  • Tania Lewis, RMIT University, Melbourne
  • Vera Mackie, University of Melbourne
  • Kama Maclean, University of New South Wales
  • Jane Mills, University of New South Wales
  • Anjali Monteiro, Unit for Media and Communications, Tata Institute of Social Sciences, Bombay
  • Laikwan Pang, Chinese University of Hong Kong
  • Gary Rawnsley, Aberystwyth University
  • Ming-yeh Rawnsley, University of Leeds
  • Jo Tacchi, RMIT University, Mlebourne
  • Adrian Vickers, University of Sydney
  • Jing Wang, MIT
  • Ying Zhu, City University of New York

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / Media Studies