This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice…Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE
List of Tables, figures. Contributors. Preface. 1. How Tourists Choose Their Holidays: An Analytical Framework Brian Goodall 2. Changing Patterns and Structure of European Tourism Brian Goodall 3. The Development of Tourism in the Least Developed Countries Erlet Cater 4. The Role of Travel Agent and Tour Operator Maurice Buck. 5. The Role of the Tourist Board Stan Bowes 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands Jan R Bergsma 7. Recreational Developments in Gravel Workings: The Limburg Experience Henk Voogd 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application Thea Sinclair and Charles Sutcliffe 9. The Image of Destination Regions: Theoretical and Empirical Aspects Michael J Stabler 10. Marketing in the Historic City For Tourism Gregory Ashworth 11. Developments in the Promotion of Major Seaside Resorts: How to Effect a Transition By Really Making An Effort Bryan J H Brown 12. Tourism Development Planning in Languedoc: Le Mission Impossible? Gregory Ashworth and Michael J Stabler 13. Changing Tourism Requires a Different Management Approach Martinus J Kosters. 14. Tourist Images: Marketing Considerations Gregory Ashworth and Brian Goodall