© 2016 – Routledge
The book is an exploration of recent advances in neuroscience and their implications for the conduct and management of business. This means everything from ideation to selling, and understanding its context will necessitate a tour of many ‘neuro’ disciplines relevant to business.
The book's fundamental premise is that management thinking, and much else besides, has been unaccountably slow to focus on the human brain as the primary decision engine for innovation and change, and the implications of its biological nature and functional constraints are only just beginning to be interpreted in a new cadre of multidisciplinary academic fields.
Neurobusiness aims to explore and advance this fascinating topic and as such, will be illuminating reading for students, researchers and practitioners across a range of disciplines.
Introduction: Your Brain: The Virtual Reality Generator Part 1: Revelations 1. The Great NeuroDiaspora 2. Soul of the Old Machine 3. Enter The Neural Age Part 2: Implications 4. The Ten Brains of Management 5. The Biological Supercomputer 6. The Digital Dimension 7. Executive Execution Part 3: Applications 8. Neuromarketing 9. Neuroeconomics 10. Neuroleadership 11. Neuroinnovation 12. Neuromanagement 13. Neuroeverything? Part 4: Speculations 14. Are We Using Our Brains? 15. Beyond the Neurobabble 16. Engage Brain, Transform Business 17. Managing in the Neural Age