Neurobusiness

Management in the Neural Age

By Stephen Rhys Thomas

© 2017 – Routledge

128 pages

Purchasing Options:$ = USD
Hardback: 9780415829472
pub: 2017-04-01
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About the Book

The book is an exploration of recent advances in neuroscience and their implications for the conduct and management of business. This means everything from ideation to selling, and understanding its context will necessitate a tour of many ‘neuro’ disciplines relevant to business.

The book's fundamental premise is that management thinking, and much else besides, has been unaccountably slow to focus on the human brain as the primary decision engine for innovation and change, and the implications of its biological nature and functional constraints are only just beginning to be interpreted in a new cadre of multidisciplinary academic fields.

Neurobusiness aims to explore and advance this fascinating topic and as such, will be illuminating reading for students, researchers and practitioners across a range of disciplines.

Table of Contents

Introduction: Your Brain: The Virtual Reality Generator Part 1: Revelations 1. The Great NeuroDiaspora 2. Soul of the Old Machine 3. Enter The Neural Age Part 2: Implications 4. The Ten Brains of Management 5. The Biological Supercomputer 6. The Digital Dimension 7. Executive Execution Part 3: Applications 8. Neuromarketing 9. Neuroeconomics 10. Neuroleadership 11. Neuroinnovation 12. Neuromanagement 13. Neuroeverything? Part 4: Speculations 14. Are We Using Our Brains? 15. Beyond the Neurobabble 16. Engage Brain, Transform Business 17. Managing in the Neural Age

About the Author

Stephen Rhys Thomas is Senior Lecturer in Digital Innovation and Differentiation at The University of Southampton, UK

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS016000
BUSINESS & ECONOMICS / Consumer Behavior
PSY020000
PSYCHOLOGY / Neuropsychology
SCI089000
SCIENCE / Life Sciences / Neuroscience