41 Product Results

Advertising Industry Books

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Published Titles
Advertising Industry
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SALE
Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory: Eating the Lack
Bethany Morris
Feb. 6th, 2024
$160.00 $128.00
SALE
Celebrity Bromances: Constructing, Interpreting and Utilising Personas
Celia Lam, Jackie Raphael
Jan. 29th, 2024
$52.95 $42.36
SALE
Workplace Culture in Mass Communication Industries
Martina Topić
Dec. 19th, 2023
$170.00 $136.00
SALE
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
Sep. 20th, 2023
$68.99 $55.19
SALE
Advertising as a Creative Industry: Regime of Paradoxes
Izabela Derda
Jul. 25th, 2023
$66.99 $53.59
SALE
Advertising and Consumer Society: A Critical Introduction
Nicholas Holm
Apr. 3rd, 2023
$42.95 $34.36
SALE
African Luxury Branding: From Soft Power to Queer Futures
Mehita Iqani
Dec. 23rd, 2022
$61.99 $49.59
SALE
Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management
Avi Santo
Dec. 23rd, 2022
$160.00 $128.00
SALE
Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age
Alex Connock
Nov. 18th, 2022
$54.95 $43.96
SALE
Social Media Marketing for Book Publishers
Miriam J. Johnson, Helen A. Simpson
Sep. 2nd, 2022
$46.95 $37.56
SALE
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
José M. Álvarez-Monzoncillo
Aug. 8th, 2022
$180.00 $144.00
SALE
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi
Aug. 1st, 2022
$54.99 $43.99