Textbooks: Consumer Psychology

  • The Psychology of Fashion book cover

    The Psychology of Fashion

    By Carolyn Mair

    The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing.…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • The Psychology of Trust book cover

    The Psychology of Trust

    By Ken J. Rotenberg

    Western societies today are facing a crisis of trust. Politicians, journalists, police officers, church officials, CEOs: all are increasingly distrusted. But what explains this lack of trust? and how is trust developed and maintained? Drawing on a wide range of psychological theories, The…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • Psychological Foundations of Marketing: The Keys to Consumer Behavior book cover

    Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-18 
    Routledge

  • Consumption and Everyday Life: 2nd edition book cover

    Consumption and Everyday Life

    2nd edition

    By Mark Paterson

    With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case studies describe forms of consumption familiar to the student, provide some historical context…

    Paperback – 2017-10-19
    Routledge

  • Customer Relationship Management: The Foundation of Contemporary Marketing Strategy book cover

    Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Essentials of Consumer Behavior book cover

    Essentials of Consumer Behavior

    By Debra L. Stephens

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens…

    Paperback – 2016-11-07
    Routledge

  • The Psychology of Influence: Theory, research and practice book cover

    The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-21
    Routledge

  • Sport Consumer Behaviour: Marketing Strategies book cover

    Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-18
    Routledge

  • The Psychology of Advertising book cover

    The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-10
    Psychology Press

  • Brand Management: Research, Theory and Practice book cover

    Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of…

    Paperback – 2015-11-24
    Routledge

  • The Psychology of the Asian Consumer book cover

    The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters…

    Paperback – 2014-10-27
    Routledge

  • Psychological Foundations of Marketing book cover

    Psychological Foundations of Marketing

    A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,…

    Paperback – 2012-10-24
    Routledge

  • Page:
  • 1
  • 2

3Series in Consumer Psychology

Product Search